The earliest mentions of the Unicorn Frappuccino began about a week before its release, when baristas began posting about it on various websites. Online, the Unicorn Frappuccino has generated a range of reactions, from praise to outrage, particularly from Starbucks baristas. Starbucks' Unicorn Frappuccino refers to a popular, limited time-only beverage item sold at Starbucks Coffee. On September 4th, BuzzFeed published a listicle titled "25 Things All Basic White Girls Do During The Fall," which included "Get on that Pumpkin Spice Latte grind" as #1 on the list. On August 25th, the food blog Food Babe published an article and infographic denouncing the ingredients used in the coffee drink. On August 8th, the "The Real PSL" Tumblr blog was launched, which highlights notable Pumpkin Spice Latte-related images. Within two months, the feed gained over 93,500 followers. On August 4th, 2014 the "Pumpkin Spice Latte" Twitter feed was launched, which posts tweets written from the perspective of the coffee drink.
Online, it is often mocked as a stereotypical drink consumed by "basic" white women. Since its introduction by the American global coffeehouse chain Starbucks in 2003 as a seasonal special product for the last quarter of each year, the coffee drink and other pumpkin spice-flavored products have enjoyed commercial success for over a decade. Pumpkin Spice Latte is an espresso coffee drink made with a variety of traditional fall spice flavors (usually cinnamon, nutmeg and clove), pumpkin pie spice and steamed milk. Its logo is a twin-tailed mermaid, or "siren." Notable Products Pumpkin Spice Latte During Schultz' tenure, the company widely expanded, with its first store outside of the United States opening in Tokyo, Japan in 1996. The company was sold to Howard Schultz in 1987, who served as the company's CEO from 1987-2000, and again from 2008-2017, before stepping down as Ken Johnson assumed the role. The company's name is taken from the chief mate of Moby Dick, Starbuck. The first Starbucks was opened on March 31st, 1971 in Seattle, Washington by Jerry Baldwin, Zev Siegl, and Gordon Bowker.
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